Ben Joyce

Experience Design Director

Minneapolis, US.

About

Highly accomplished Experience Design Director with an MBA, with over a decade of leadership in transforming product teams and delivering innovative, user-centered solutions at scale. Proven ability to align design strategies with core business objectives, driving measurable outcomes and fostering cultures of innovative design excellence across e-Commerce, business-to-business, and employee platforms.

Work

Best Buy

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Senior Manager, Experience Design

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Summary

Led strategic experience design initiatives for Best Buy's e-commerce, employee, and vendor platforms, driving significant business outcomes through user-centered innovation and cross-functional leadership.

Highlights

Orchestrated comprehensive design and research efforts to overhaul the checkout experience for millions of customers, achieving 97% positive feedback and a 4% relative increase in conversion.

Guided the design and launch of Best Buy’s business-to-business marketplace platform, transforming it from conceptualization to market realization.

Built and mentored a high-performing team of seven experience designers, fostering a culture shift from reactive order-taking to proactive, A.I.-accelerated product leadership.

Travelers

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Director, Experience Design

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Summary

Directed strategic design of new product offerings, leveraging research to inform investment and prioritization while enhancing usability across key business tools.

Highlights

Led the strategic design of new product offerings, integrating comprehensive research with business outcomes to inform critical investment and prioritization decisions.

Created and implemented a strategic information architecture adopted across Business Insurance tools, demonstrably improving usability and comprehension through measurable gains.

Travelers

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Lead, Experience Design

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Summary

Designed impactful mobile experiences and established an internal innovation hub, driving user-centric product practices and A.I. experimentation with measurable improvements in efficiency.

Highlights

Designed and deployed a mobile experience for claim handlers that halved on-site processing time for tens of thousands of claims annually.

Founded and operationalized an internal innovation center, establishing a hub for discovery, design thinking methodologies, and modern technology integration.

Travelers

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Leadership Development Program

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Summary

Completed a comprehensive leadership program, gaining diverse experience in product strategy, process engineering, and talent development across various business functions.

Highlights

Completed four intensive cross-functional rotations, contributing to product strategy development and customer onboarding design.

Engineered process improvements across various departments, enhancing operational efficiency and stakeholder collaboration.

Managed and mentored intern teams, fostering professional growth and guiding project contributions.

Freelance Design and Development

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Researcher, Designer, Developer, Business Manager

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Summary

Managed and executed end-to-end digital projects, encompassing research, design, development, and business operations for diverse clients.

Highlights

Managed full project lifecycles, from initial client consultation and user research to final design, development, and deployment of digital solutions.

Designed and developed custom websites and applications, ensuring responsiveness and optimal user experience across various platforms.

Oversaw all business management functions, including client acquisition, contract negotiation, and financial management.

Cashman & Katz Digital Agency

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Digital Development Intern

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Summary

Supported digital development initiatives for a marketing agency, contributing to client projects and gaining foundational industry experience.

Highlights

Assisted in the development and maintenance of digital platforms and websites for agency clients.

Contributed to front-end development tasks, ensuring cross-browser compatibility and adherence to design specifications.

Education

Central Connecticut State University

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Master of Business Administration (MBA) Business Analytics

Central Connecticut State University

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Bachelor of Science (BS) Management Information Systems, Marketing

Awards

Excellence in Design Vision

Best Buy Senior Experience Design Leadership

Recognized for exceptional leadership and strategic vision in experience design, driving significant impact on key product initiatives.

CEO Award

Travelers

Awarded for demonstrating how user-centric product practices drive superior customer experiences and measurable business outcomes.

Skills

Design Leadership

Strategic Visioning, Research-Driven Design, Design Strategy, Product Leadership, Cross-functional Collaboration, Design Operations.

Team & Talent Development

Team Growth, Coaching, Mentorship, Talent Management, Culture Building, Empowered Teams.

Product & UX Strategy

User-Centered Design, Information Architecture, E-commerce Design, Mobile Experience Design, Checkout Flow Optimization, Marketplace Design, Product Roadmap, Innovation Management.

Business Acumen & Analytics

Business Strategy, Data Analytics, Conversion Optimization, ROI Analysis, Market Analysis, Financial Impact, KPI Tracking.

Technical Skills

Front-End Development, HTML, CSS, JavaScript, Prototyping Tools (e.g., Figma, Sketch), User Research Tools.

A.I.

Prompt Engineering, Agentic Workflows.