Ben Joyce
Experience Design Director
Minneapolis, US.About
Highly accomplished Experience Design Director with an MBA, leveraging over a decade of leadership in transforming product teams and delivering innovative, user-centered solutions at scale. Proven ability to align design strategies with core business objectives, driving measurable outcomes and fostering cultures of design excellence across e-commerce and insurance sectors.
Work
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Summary
Led strategic experience design initiatives for Best Buy's e-commerce and retail platforms, driving significant business outcomes through user-centered innovation and cross-functional leadership.
Highlights
Spearheaded the design and launch of a trade-in estimate experience that dramatically reduced year-over-year mobile phone category losses from double digits to just 1%.
Orchestrated comprehensive design and research efforts to overhaul the checkout experience for millions of customers, achieving 97% positive feedback and a 4% increase in conversion.
Led cross-functional teams in developing a research-backed design strategy that became the foundational roadmap for Best Buy’s eCommerce and retail checkout initiatives.
Guided the foundational design and successful launch of Best Buy’s third-party marketplace, transforming it from conceptualization to market realization.
Built and mentored a high-performing team of seven experience designers, fostering a culture shift from reactive order-taking to proactive, empowered product leadership.
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Summary
Directed strategic design of new product offerings, leveraging research to inform investment and prioritization while enhancing usability across key business tools.
Highlights
Led the strategic design of new product offerings, integrating comprehensive research with business outcomes to inform critical investment and prioritization decisions.
Created and implemented a strategic information architecture adopted across Business Insurance tools, demonstrably improving usability and comprehension through measurable gains.
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Summary
Designed impactful mobile experiences and established an internal innovation hub, driving user-centric product practices with measurable improvements in efficiency.
Highlights
Designed and deployed a mobile experience for claim handlers that halved on-site processing time for tens of thousands of claims annually.
Founded and operationalized an internal innovation center, establishing a hub for discovery, design thinking methodologies, and modern technology integration.
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Summary
Completed a comprehensive leadership program, gaining diverse experience in product strategy, process engineering, and talent development across various business functions.
Highlights
Completed four intensive cross-functional rotations, contributing to product strategy development and customer onboarding design.
Engineered process improvements across various departments, enhancing operational efficiency and stakeholder collaboration.
Managed and mentored intern teams, fostering professional growth and guiding project contributions.
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Summary
Managed and executed end-to-end digital projects, encompassing research, design, development, and business operations for diverse clients.
Highlights
Managed full project lifecycles, from initial client consultation and user research to final design, development, and deployment of digital solutions.
Designed and developed custom websites and applications, ensuring responsiveness and optimal user experience across various platforms.
Oversaw all business management functions, including client acquisition, contract negotiation, and financial management.
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Summary
Supported digital development initiatives for a marketing agency, contributing to client projects and gaining foundational industry experience.
Highlights
Assisted in the development and maintenance of digital platforms and websites for agency clients.
Contributed to front-end development tasks, ensuring cross-browser compatibility and adherence to design specifications.
Awards
Excellence in Design Vision
Awarded By
Best Buy Senior Experience Design Leadership
Recognized for exceptional leadership and strategic vision in experience design, driving significant impact on key product initiatives.
CEO Award
Awarded By
Travelers
Awarded for demonstrating how user-centric product practices drive superior customer experiences and measurable business outcomes.
Skills
Design Leadership
Strategic Visioning, Research-Driven Design, Design Strategy, Product Leadership, Cross-functional Collaboration, Design Operations.
Team & Talent Development
Team Growth, Coaching, Mentorship, Talent Management, Culture Building, Empowered Teams.
Product & UX Strategy
User-Centered Design, Information Architecture, E-commerce Design, Mobile Experience Design, Checkout Flow Optimization, Marketplace Design, Product Roadmap, Innovation Management.
Business Acumen & Analytics
Business Strategy, Data Analytics, Conversion Optimization, ROI Analysis, Market Analysis, Financial Impact, KPI Tracking.
Technical Skills
Front-End Development, HTML, CSS, JavaScript, Prototyping Tools (e.g., Figma, Sketch), User Research Tools.